WE GENERATE KNOWLEDGE AND TRANSFORM INTO SOLUTIONS

From a multiplicity of data, behaviors and testimonials,

we develop creative solutions to our clients’ challenges

What is the profile of my customer and how is their consumption journey?|| What are my strengths and weaknesses compared to competitors?|| What is my brand’s image?|| What is the potential of my market?|| Where to start a new business?|| Are my customers and employees satisfied?|| What can I do to better communicate with my audience?|| Was my communication campaign effective?|| How does the shopper behave at the POS?||

Our solutions

We develop solutions focused on the challenges proposed by our clients.

Market potential and Geomarketing

Market potential studies: new business, product launch etc.
Studies of geolocation and areas of influence

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Customers’ profile understanding

Customers’ profile understanding

Potential customer identification
Customer segmentation
Understanding attitudes, values, lifestyle

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Branding and brand identity

Branding and brand identity

Branding analysis
Brand identity (logo and slogan) analysis
Brand Tracking

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Communication evaluation

Communication evaluation

Communication concept testing
Pre and Post campaign testing
Communication tracking

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Product and service evaluation

Product and service evaluation

Concept test
Marketing Mix evaluation

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Notoriety, reputation and recommendation degree

Notoriety, reputation and recommendation degree

Evaluation of career, success factors, satisfaction, and degree of engagement with the company’s proposal
Notoriety, reputation and recommendation (NPS) studies

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Desk Research and Big Data analysis

Desk Research and Big Data analysis

Diagnosis of a category, brand, or target of interest from secondary data, Big Data, client-provided studies, or other sources.

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Mystery Shopper and Auditing

Mystery Shopper and Auditing

Product or service evaluation by an unidentified shopper
Observation and information recording by an identified auditor

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Portrait of kids and teens

Portrait of kids and teens

Bi-annual study with multiple sponsors
Quantitative survey with parents, kids and teens aged 0-17 y.o. of all social classes in Brazil

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Methodologies

We develop quantitative and qualitative research techniques according to each study needs

Individual interviews

Individual interviews

Individual interviews

In-person, online or telephone interview

Focus group

Focus group

Focus Group

In-person or online focus groups

Ethnographic Observation

Ethnographic Observation

Ethnographic Observation

Customers’ routine observation in their natural environment

Shop-along

Shop-along

Shop-along

Customers’ accompaniment while purchasing products and services

E-Interactive

E-Interactive

E-Interactive

Online interaction with customers during a predetermined period

Mystery Shopper and Auditing

Mystery Shopper and Auditing

Mystery Shopper and Auditing

Product or service evaluation by an unidentified shopper
Observation and information recording by an identified auditor

Desk Research

Desk Research

Desk Research

Gathering available information from multiple sources – primary, secondary, and Big Data

Expert Curation

Expert Curation

Expert Curation

Gathering technical information from experts about the studied topic

Creative Workshop

Creative Workshop

Creative Workshop

Developing insights through interaction with consumers and/ or employees.

Geomarketing

Geomarketing

Geomarketing

Geolocation studies, sociodemographic analysis and areas of influence

Big Data

Big Data

Big Data

Analysis of content on social networks, blogs and forums, searches on websites about the subject or target of interest

Our history

MultiFocus is a market research agency that was founded in 1994 by Ana Helena Meirelles Reis, with head office in São Paulo, Brazil.

During our journey, we have accumulated experience in a multiplicity of research categories and scopes, enabling us to gain a deep understanding of B2B and B2C attitudes, behaviors and opinions.

We conduct projects throughout the national territory and in Latin America, for local and international clients.

Studies

Clients attended

Publications in congresses

Cities with local auditing teams

Clients

Partners

Our team

Ana Helena Meirelles Reis

Graduated in Business Administration - FGV-SP
Master’s degree in Business Administration - FEA-USP
Associate Director of the NGO Midiativa (Quality Media for Children and Teenagers)

Ana Helena Meirelles Reis

President
Lye Matsuda

Graduated in Business Administration - FGV-SP
Works at MultiFocus since 2006

Lye Matsuda

Qualitative Projects
Shirley Móro

Graduated in Social Science - USP
Works at MultiFocus since 2008

Shirley Móro

Quantitative Projects
Carolina Martins

Graduated in Business Administration - ESPM-SP
Works at MultiFocus since 2011

Carolina Martins

Qualitative Projects
Fernanda Yonehara

Graduated in Marketing - USP
Works at MultiFocus since 2013

Fernanda Yonehara

Qualitative Projects
Renato Almeida

Graduated in Social Communication - Uninove
Works at MultiFocus since 2007

Renato Almeida

Quantitative Projects
Cristiane Silva

Works at MultiFocus since 1999

Cristiane Silva

Operational support
Robson Almeida

Graduated in Accounting - Uninove
Works at MultiFocus since 1998

Robson Almeida

Administration & Finance

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