Our solutions
We develop solutions focused on the challenges proposed by our clients.
![](https://www.multifocus.com.br/wp-content/uploads/2019/08/potencialmg.png)
Market potential and Geomarketing
Studies of geolocation and areas of influence
![Customers’ profile understanding](https://www.multifocus.com.br/wp-content/uploads/2019/08/entendimentopc.png)
Customers’ profile understanding
Customer segmentation
Understanding attitudes, values, lifestyle
![Branding and brand identity](https://www.multifocus.com.br/wp-content/uploads/2019/08/branding.png)
Branding and brand identity
Brand identity (logo and slogan) analysis
Brand Tracking
![Communication evaluation](https://www.multifocus.com.br/wp-content/uploads/2019/08/analisec.png)
Communication evaluation
Pre and Post campaign testing
Communication tracking
![Product and service evaluation](https://www.multifocus.com.br/wp-content/uploads/2019/08/avaliacaops.png)
Product and service evaluation
Marketing Mix evaluation
![Notoriety, reputation and recommendation degree](https://www.multifocus.com.br/wp-content/uploads/2019/08/graudenotoriedade.png)
Notoriety, reputation and recommendation degree
Notoriety, reputation and recommendation (NPS) studies
![Desk Research and Big Data analysis](https://www.multifocus.com.br/wp-content/uploads/2019/08/analisedebigdata.png)
Desk Research and Big Data analysis
![Mystery Shopper and Auditing](https://www.multifocus.com.br/wp-content/uploads/2019/08/mysteryshopper.png)
Mystery Shopper and Auditing
Observation and information recording by an identified auditor
![Portrait of kids and teens](https://www.multifocus.com.br/wp-content/uploads/2019/08/papagaiopipa.png)
Portrait of kids and teens
Quantitative survey with parents, kids and teens aged 0-17 y.o. of all social classes in Brazil
Methodologies
We develop quantitative and qualitative research techniques according to each study needs
![Individual interviews](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_entrevistaindividual-1.png)
Individual interviews
Individual interviews
In-person, online or telephone interview
![Focus group](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_focusgroup-1.png)
Focus group
Focus Group
In-person or online focus groups
![Ethnographic Observation](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_observacao.png)
Ethnographic Observation
Ethnographic Observation
Customers’ routine observation in their natural environment
![Shop-along](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_compraacomp.png)
Shop-along
Shop-along
Customers’ accompaniment while purchasing products and services
![E-Interactive](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_e-interactive.png)
E-Interactive
E-Interactive
Online interaction with customers during a predetermined period
![Mystery Shopper and Auditing](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_mysteryshopper-1.png)
Mystery Shopper and Auditing
Mystery Shopper and Auditing
Product or service evaluation by an unidentified shopper
Observation and information recording by an identified auditor
![Desk Research](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_deskresearch-1.png)
Desk Research
Desk Research
Gathering available information from multiple sources – primary, secondary, and Big Data
![Expert Curation](https://www.multifocus.com.br/wp-content/uploads/2019/09/ico_curadoria.png)
Expert Curation
Expert Curation
Gathering technical information from experts about the studied topic
![Creative Workshop](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_wshop.png)
Creative Workshop
Creative Workshop
Developing insights through interaction with consumers and/ or employees.
![Geomarketing](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_geomarketing-1.png)
Geomarketing
Geomarketing
Geolocation studies, sociodemographic analysis and areas of influence
![Big Data](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_bigdata-1.png)
Big Data
Big Data
Analysis of content on social networks, blogs and forums, searches on websites about the subject or target of interest
Our history
During our journey, we have accumulated experience in a multiplicity of research categories and scopes, enabling us to gain a deep understanding of B2B and B2C attitudes, behaviors and opinions.
We conduct projects throughout the national territory and in Latin America, for local and international clients.
Studies
Clients attended
Publications in congresses
Cities with local auditing teams
Partners
![beautifullives](https://www.multifocus.com.br/wp-content/uploads/2019/09/beautifullives.jpg)
![Colloquial](https://www.multifocus.com.br/wp-content/uploads/2022/10/Colloquial4-e1664999875501.jpg)
![Corus](https://www.multifocus.com.br/wp-content/uploads/2019/09/corus-consult.jpg)
![Fiftyfive](https://www.multifocus.com.br/wp-content/uploads/2022/10/Fiftyfive-e1665147211727.jpg)
![Galkal](https://www.multifocus.com.br/wp-content/uploads/2019/09/galkal.jpg)
![one-minute](https://www.multifocus.com.br/wp-content/uploads/2019/09/one-minute.jpg)
![Rsi](https://www.multifocus.com.br/wp-content/uploads/2019/09/rsi.jpg)
![socrates](https://www.multifocus.com.br/wp-content/uploads/2019/09/socrates.jpg)
![Voodoo](https://www.multifocus.com.br/wp-content/uploads/2019/09/voodoo.jpg)
![Yonder](https://www.multifocus.com.br/wp-content/uploads/2022/10/Yonder-e1665147231257.jpg)