Our solutions
We develop solutions focused on the challenges proposed by our clients.

Market potential and Geomarketing
Studies of geolocation and areas of influence

Customers’ profile understanding
Customer segmentation
Understanding attitudes, values, lifestyle

Branding and brand identity
Brand identity (logo and slogan) analysis
Brand Tracking

Communication evaluation
Pre and Post campaign testing
Communication tracking

Product and service evaluation
Marketing Mix evaluation

Notoriety, reputation and recommendation degree
Notoriety, reputation and recommendation (NPS) studies

Desk Research and Big Data analysis

Mystery Shopper and Auditing
Observation and information recording by an identified auditor

Portrait of kids and teens
Quantitative survey with parents, kids and teens aged 0-17 y.o. of all social classes in Brazil
Methodologies
We develop quantitative and qualitative research techniques according to each study needs

Individual interviews
Individual interviews
In-person, online or telephone interview

Focus group
Focus Group
In-person or online focus groups

Ethnographic Observation
Ethnographic Observation
Customers’ routine observation in their natural environment

Shop-along
Shop-along
Customers’ accompaniment while purchasing products and services

E-Interactive
E-Interactive
Online interaction with customers during a predetermined period

Mystery Shopper and Auditing
Mystery Shopper and Auditing
Product or service evaluation by an unidentified shopper
Observation and information recording by an identified auditor

Desk Research
Desk Research
Gathering available information from multiple sources – primary, secondary, and Big Data

Expert Curation
Expert Curation
Gathering technical information from experts about the studied topic

Creative Workshop
Creative Workshop
Developing insights through interaction with consumers and/ or employees.

Geomarketing
Geomarketing
Geolocation studies, sociodemographic analysis and areas of influence

Big Data
Big Data
Analysis of content on social networks, blogs and forums, searches on websites about the subject or target of interest
Clients
Partners








Our team

Graduated in Business Administration - FGV-SP
Master’s degree in Business Administration - FEA-USP
Associate Director of the NGO Midiativa (Quality Media for Children and Teenagers)
Ana Helena Meirelles Reis
President
Graduated in Business Administration - FGV-SP
Works at MultiFocus since 2006
Lye Matsuda
Qualitative Projects
Graduated in Social Science - USP
Works at MultiFocus since 2008
Shirley Móro
Quantitative Projects
Graduated in Business Administration - ESPM-SP
Works at MultiFocus since 2011
Carolina Martins
Qualitative Projects
Graduated in Marketing - USP
Works at MultiFocus since 2013
Fernanda Yonehara
Qualitative Projects
Graduated in Law - FMU
Works at MultiFocus since 2010
Ana Lúcia Beltramini
Quantitative Projects
Graduated in Social Communication - Uninove
Works at MultiFocus since 2007
Renato Almeida
Quantitative Projects
Works at MultiFocus since 1999
Cristiane Silva
Operational support
Graduated in Accounting - Uninove
Works at MultiFocus since 1998