Notoriety, reputation and recommendation degree


Assessing how much a brand is recognized and admired by customers and employees

Understanding how emotionally close a brand can get to its audience

Assessing what kind of repercussions the brand has on media

Generating a comparable Reputation Index over time (NPS)

Identifying which attributes are responsible for positive or negative impact

Analyzing the relationship between relevance and satisfaction (Focused Satisfaction Measurement (FSM), which is based on the Kano Method)

Identifying which attributes the company should reinforce / invest most
Methodologies

Individual interview

Focus group
