Assessing how much a brand is recognized and admired by customers and employees
Understanding how emotionally close a brand can get to its audience
Assessing what kind of repercussions the brand has on media
Generating a comparable Reputation Index over time (NPS)
Identifying which attributes are responsible for positive or negative impact
Analyzing the relationship between relevance and satisfaction (Focused Satisfaction Measurement (FSM), which is based on the Kano Method)
Identifying which attributes the company should reinforce / invest most
Methodologies
