Mystery Shopper and Auditing

Assessing the sales team, consultants, representatives and brokers in the process of presenting the product or service, payment and credit negotiation

Evaluating the effectiveness and accordance of aspects that may impact the purchase decision: POS layout and material, promotion, product or service presentation in stores / stands/ show-room and prices

Observing shopper behavior in order to capture their motivations for choosing products and brands, thus defining the buyer profile

Identifying critical purchase decision factors: packaging, brand, price, promotion, and POS layout