Branding and brand identity

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Soluções

Analyzing the brand image in the customers' minds

  • Attributes, benefits, and values
    Exploring meanings of brand symbols in order to help defining brand strategy
  • Name and spelling
  • Logo
  • Slogan
  • Symbol and character
Soluções

Assessing the brand's symbols’ fit to its values and positioning.

Methodologies

Individual interview

Individual interview

Focus group

Focus group

Desk research

Desk research

Semiotic and laddering analysis

Semiotic and laddering analysis