Products and services evaluation


Testing a product’s or service’s marketing mix: packaging, pricing, promotion, communication, and distribution

Identifying, deepening and testing the best way to communicate and present a product or service idea

Evaluating the product performance over time

Testing an existing or new packaging concept and its usability

Assessing attractiveness and receptiveness of one or more concepts for a product by identifying which proposal is the most appropriate and has potential for adherence

Evaluating price elasticity for a product or service and acceptance of the proposed price

Assessing the willingness to consume a product or service
Methodologies

Individual interview

Focus group

Auditing
