Testing a product’s or service’s marketing mix: packaging, pricing, promotion, communication, and distribution
Identifying, deepening and testing the best way to communicate and present a product or service idea
Evaluating the product performance over time
Testing an existing or new packaging concept and its usability
Assessing attractiveness and receptiveness of one or more concepts for a product by identifying which proposal is the most appropriate and has potential for adherence
Evaluating price elasticity for a product or service and acceptance of the proposed price
Assessing the willingness to consume a product or service
