Products and services evaluation

Avaliação
Soluções

Testing a product’s or service’s marketing mix: packaging, pricing, promotion, communication, and distribution

Soluções

Identifying, deepening and testing the best way to communicate and present a product or service idea

Soluções

Evaluating the product performance over time

Soluções

Testing an existing or new packaging concept and its usability

Soluções

Assessing attractiveness and receptiveness of one or more concepts for a product by identifying which proposal is the most appropriate and has potential for adherence

Soluções

Evaluating price elasticity for a product or service and acceptance of the proposed price

Soluções

Assessing the willingness to consume a product or service

Methodologies

Individual interview

Individual interview

Focus group

Focus group

Auditing

Auditing

Mystery shopper

Mystery shopper