Pre and post communication campaigns testing in audiovisual or print media
Evaluating the impact, repercussion and receptiveness to an off/online campaign
Assessing whether the campaign transmits the intended message
Understanding the emotional and functional benefits it delivers
Analyzing the campaign’s elements of form and content
Assessing the campaign's fit to the product proposal and the company's brand and values
Testing a campaign’s call to action
Testing which execution/ line options are potentially more effective for a campaign
Methodologies
