Desk Research and Big Data Analysis

Desk Research:

• Assessing available information from several secondary sources about a client's subject of interest
• Using client owned data, online available data of governments' or foundations' publications, professional magazines, newspapers, company annual reports, government research institutes, commercial database, etc.

Big Data Analysis:

• Web monitoring to transform what is posted on social networks, published on manufacturers' websites, advertising, etc... into relevant information to the client
• Analyzing targeted group’s consumption trends, behavior and preferences
• Tracking of brand movements online