Desk Research and Big Data Analysis

Desk Research
Soluções

Desk Research:

  • Assessing available information from several secondary sources about a client's subject of interest
  • Using client owned data, online available data of governments' or foundations' publications, professional magazines, newspapers, company annual reports, government research institutes, commercial database, etc.
Soluções

Big Data Analysis:

  • Web monitoring to transform what is posted on social networks, published on manufacturers' websites, advertising, etc... into relevant information to the client
  • Analyzing targeted group’s consumption trends, behavior and preferences
  • Tracking of brand movements online

Methodologies

Desk research

Desk research

Big data

Big data