Market potential and Geomarketing

Market Potential
Evaluation of a product, service or store potential by assessing:

• Socioeconomic and demographic profile of current and potential clients
• Degree of attractiveness and willingness to purchase
• Degree of knowledge and satisfaction with the studied product, service or brand

Geomarketing
Evaluating the market potential of a geographic area for opening a new business or an existing business area, by assessing:

• Population concentration and growth of selected area
• Income growth rate
• Presence of traffic generating hubs, access road mapping, etc.