Customers’ profile understanding

Entendimento
Soluções

Assessing habits and attitudes of an audience towards a product, service or brand.

Soluções

Measuring the frequency and intensity of customers’ attitudes and behaviors for a given category of products and services.

Soluções

Understanding the motivations for usage, the choice criteria, and the decision flow of products, services, and brands.

Soluções

Assessing attitudes toward competing products and brands, their strengths and weaknesses, and image attributes

Soluções

Identifying segments among the sampled population, based on customers’ attitudes and behaviors profiles

Methodologies 

Individual interview

Individual interview

Focus group

Focus group

Shop-along

Shop-along

Ethnographic observation

Ethnographic observation