Assessing habits and attitudes of an audience towards a product, service or brand.
Measuring the frequency and intensity of customers’ attitudes and behaviors for a given category of products and services.
Understanding the motivations for usage, the choice criteria, and the decision flow of products, services, and brands.
Assessing attitudes toward competing products and brands, their strengths and weaknesses, and image attributes
Identifying segments among the sampled population, based on customers’ attitudes and behaviors profiles
Methodologies
