Customers’ profile understanding
![Entendimento Entendimento](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_tit-entendimento.png)
![Soluções](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_solucoes-03-1.png)
Assessing habits and attitudes of an audience towards a product, service or brand.
![Soluções](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_solucoes-04.png)
Measuring the frequency and intensity of customers’ attitudes and behaviors for a given category of products and services.
![Soluções](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_solucoes-05-1.png)
Understanding the motivations for usage, the choice criteria, and the decision flow of products, services, and brands.
![Soluções](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_solucoes-06.png)
Assessing attitudes toward competing products and brands, their strengths and weaknesses, and image attributes
![Soluções](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_solucoes-07.png)
Identifying segments among the sampled population, based on customers’ attitudes and behaviors profiles
Methodologies
![Individual interview Individual interview](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_entrevistaindividual.png)
Individual interview
![Focus group Focus group](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_focusgroup.png)
Focus group
![Shop-along Shop-along](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_compraacompanhada.png)
Shop-along
![Ethnographic observation Ethnographic observation](https://www.multifocus.com.br/wp-content/uploads/2019/08/ico_obsetnografica.png)