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Team


   Ana Helena

Ana Helena Meirelles Reis is the founder and president of MultiFocus. She is a graduate in Business Administration from Fundação Getúlio Vargas (EAESP-FGV) and has an MBA from the same institution. She also has a Master’s Degree in Business Administration from the University of São Paulo (FEA-USP), with a major in Marketing.
Ana was an assistant professor in the Economics and Administration College of the Catholic University of São Paulo (PUC) for 15 years, lecturing in: Market Research, Consumer Behavior and Marketing Strategy.
She is currently an associate director of the NGO Midiativa - Mídia de Qualidade para Crianças e Adolescentes (Quality Media for Children and Teenagers). She has published numerous articles and delivered papers at Brazilian and international congresses and conferences.



   Ana Lúcia

Ana Lúcia Garcia Beltramini has been working at MultiFocus since 2010 at Quantitative and Qualitative area. Her academic background at the legal area, since she holds a law degree from FMU, adds an interesting point of view to research analysis. Besides this, she has been responsible for expanding MultiFocus geographic field of research, reaching from Oiapoque to Chuí.











   Carol

Ana Carolina Silveira Martins, “Carol”, is a Qualitative Research Analyst. She has been working at MultiFocus since 2011, supporting qualitative research area in many projects and has demonstrated a tremendous improvement in consumer research knowledge. She has a bachelor degree in Business Administration from ESPM (Escola Superior de Propaganda e Marketing) and has previously worked in marketing at LG Electronics.










   Claudia

Claudia joined MultiFocus in 2009 and is responsible for New Business Development. Prior to joining MultiFocus she worked in the marketing department of Procter and Gamble, in the consultancies Integration and Europraxis, and at Unilever, where she was Market Research Coordinator for Latin America. She has a bachelor degree in Business Administration from Fundação Getúlio Vargas (EAESP-FGV), with an extension at University of Calgary – Canada, and a Master in Business from COPPEAD – UFRJ.








   Cristiane Silva

Cristiane Silva has worked with MultiFocus since 1999. She’s in charge of the administrative area and responsible for receiving and managing the participants in our studies.












   Flávia Zappia

Flávia Zappia has started working with market in 1997 and has at MultiFocus since 2003. She was initially responsible for developing the internal recruitment of participants in our studies. Her experience and dedication got her quickly promoted to coordinator and now she is a Qualitative Project Manager. She has graduated in Social Communication from the Ibero-Americana University.










   Gabriel

Gabriel Barrera is an Assistant at Qualitative and Quantitative Projects. He has been working at MultiFocus since 2011 and is concluding a bachelor degree in Social Communications at FMU.














   Lye Fugisaki

Lye Fugisaki Matsuda has worked at MultiFocus since 2006 and is a Qualitative Project Manager. Previously she worked in the financial areas of the companies Credigy and Orbitall. She has a degree in Business Administration from the Fundação Getúlio Vargas during which she was an exchange student in Norway participating in the Master of Science in International Business program by NHH. She has a graduate degree in Marketing Engineering from FIA (Fundação Instituto de Administração) and a Master’s in Marketing (MMA) from IAE Grenoble (Institut d'Administration des Enterprises).







   Neide Santos

Neide Santos Pereira has been at MultiFocus since 2004, and she’s the one who keeps the office looking good. With a permanent smile on her face, she looks after the menu for clients and research participants, controls stocks, negotiates and places orders.












   Renato Almeida

Renato Almeida has been working at MultiFocus since 2007 and is a Quantitative Research Analyst. He has graduated in Social Communication (Advertising and Publicity) from Uninove.














   Robson Almeida

Robson Almeida has worked at MultiFocus since 1998. He is responsible for the Administration/Finance and Technology areas. He studied Business Management at Senac and is now doing Accounting at Uninove. He is an ace in technology, loves electronics and is always ready to help solve any of the team’s computing problems. He is our expert in operating our PMA research collection and real time analysis software, handling a complex system of dials, transmission frequencies and all sorts of other things…







   Shirley Móro

Shirley Móro has been at MultiFocus since 2008 and is a Quantitative Project Manager. She has graduated in Social Sciences from USP, specialized in Market Research, Opinion and Media, and Applied Statistics. She has broad experience in diverse quantitative techniques, points of sale audits and geomarketing studies, which she acquired during her time at Brazilian and international market research institutes such as Indicator, GFK and Escopo. Her main strengths are her calmness, her delicacy and wonderful sense of humor. The world can be collapsing around her and it doesn’t seem to phase her. She always finds a sensible and practical solution for the daily problems encountered in quant research – and there are plenty of them! For her, everything must be looked at from the “Macro point of view”...



   Recruitment Team

We have an internal recruitment department and a team that is especially trained to select participants for our research studies. To do this, we use 10 CATI positions and our own Data Bank, that is constantly fed and verified to ensure the quality control of the participants.