Online Shelf

Description

Testing alternative pack layouts, assessing the impact of new products at the point of sale, identifying consumer sensitivity to prices, testing promotions or evaluating the attractiveness of a product are challenges for the researcher and the client to the extent that it is necessary to reproduce the real situation at the point of sale as closely as possible. The online shelf purchase is a new tool offered by MultiFocus; its advantages include efficient results, broad samples and speed.

Research Objectives

• To easily and quickly test purchase intention for a product when it is on a shelf with competing products
• To evaluate innumerable product, pricing, pack and brand alternatives simultaneously
• To understand the reasons for buying or not buying a product
• To evaluate the strength of a launch by its impact at the point of sale
• To test different promotions, gifts and point of sale materials

Measures Tested

• Attractiveness of a product, pack, brand or display at the point of sale
• Purchase intention
• Sensitivity to prices and promotions

Data Collection

Structured questionnaire filled out online

Stimuli

Photos of products, point of sale materials, gifts or other materials to be tested

Minimum Recommended Sample

60 cases for each profile interviewed or shelf alternative

Duration

3 to 4 weeks