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Mission, Vision, Values

  • Mission
  • The name MultiFocus embodies the spirit of our work: to incorporate a vision of the multiplicity of variables involved in each analysis offering alternatives that enable our clients to make effective decisions.


  • Vision
  • To be recognized as a market intelligence company able to identify behavioral trends and adjust its research techniques to effectively track the evolution of the consumer.


  • Values
    • RELIABILITY: Excellence in gathering and analyzing information, guaranteeing reliable results.
    • CRITICAL VISION: Relevant findings that take into account the macro environment and our clients’ strategic objectives.
    • INNOVATION: Constantly striving to innovate and renew our methods, technologies, processes and channels, proposing the right solutions for each client.
    • ETHICS: Ethical relations with clients, partners and interviewees.