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Who we are
MultiFocus is a market research institute that was founded in 1994 by Ana Helena Meirelles Reis. The company conducts qualitative and quantitative research to gain insights into consumer behavior so that clients can offer products and services aligned with the attitudes, values and needs of their target public.
During these 15 years, we have accumulated more than 10,000 hours of contact with consumers, providing services for more than 300 different clients both in Brazil and abroad.
We conduct ongoing studies to track the evolution in behavior of a determined public, category or brand, as well as ad hoc studies in accordance with specific client needs at a determined moment.

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